Fendi the Roman Authority in Artisanal Mastery and Neo-Modern Luxury Founded in 1925 by Adele and Edoardo Fendi as a fur and leather shop on Rome's Via del Plebiscito, Fendi is today a crown jewel of the LVMH portfolio and a definitive Luxury Anchor for Tier-1 Regional Malls, High-Street fashion capitals, and Luxury Design Districts. In 2026, the Maison is celebrating a historic milestone—its Centenary Anniversary—marked by the debut of the "New Palazzo Fendi Milano" on Via Montenapoleone. Under the 2026 leadership of CEO Pierre-Emmanuel Angeloglou and Artistic Directors Silvia Venturini Fendi and Delfina Delettrez Fendi, the brand is executing a "Global Heritage Expansion." This strategy focuses on massive, multi-level flagships that integrate the full Fendi universe, including the rapidly scaling Fendi Casa (furniture) and newly launched High Fragrance collections. The 2026 store prototype—designed by Gwenael Nicolas (Curiosity)—utilizes iconic Roman architectural elements like 3D glass-brick arches, travertine marble floors inspired by the Temple of Venus, and "Astuccio" sandstone facades. For landlords and developers, Fendi offers unmatched institutional credit and an elite global demographic, serving as a primary driver for ultra-high-net-worth (UHNW) foot traffic.