Fez is a high-end experiential retail concept blending men's fashion, home decor, and spiritual wellness. Co-founded by Eli Loftus and Chris Kelley, this Mill Valley-based boutique offers a curated selection of global apparel, artisanal home goods, and meditation essentials. Positioned as a "music- and meditation-inspired" gathering space, Fez operates as a unique anchor for the local community, emphasizing high-touch service and an eclectic, travel-inspired aesthetic. The brand targets affluent, design-conscious consumers in high-street downtown environments, complementing neighboring luxury lifestyle tenants.