Fitness Hub Shop (FITHUB): The Global Architect of Curated Activewear and Luxury Wellness Fashion Founded in 2014 by life-long fitness enthusiast Nina Dimagiba and headquartered in West Palm Beach, Florida, Fitness Hub Shop (fitnesshubshop.com), now often branded as FITHUB, is the premier luxury activewear and lifestyle anchor for elite urban corridors. Entering 2026, the brand has evolved from a boutique extension of Fitness Hub Studios into a global destination for curated high-end fashion. The 2026 inventory—defined by the "Refined Edit"—features over 80 premium brands ranging from runway icons to emerging designers like Agua Bendita, Alo Yoga, and Lacoste. Its flagship location at 223 Newbury Street, Boston, serves as a "Fortress Asset" in the Back Bay, bridging the gap between high-performance gym gear and contemporary streetwear. For landlords and developers, Fitness Hub represents a high-integrity "Aspiration Tenant" that drives high-net-worth (HNW) foot traffic and anchors the "athleisure" identity of prestigious retail districts with a sophisticated, scholarship-based approach to fashion curation.