Fontana Sports Specialties: Wisconsin’s Heritage Outdoor Lifestyle Anchor Fontana Sports Specialties is a premier, third-generation, woman-owned outdoor retailer that has served as a cornerstone of the Madison, Wisconsin retail landscape since 1949. Specializing in high-performance apparel, footwear, and equipment from top-tier brands like Patagonia, The North Face, and Smartwool, Fontana Sports operates as a destination Anchor Tenant within the downtown district. With a strong commitment to environmental stewardship and community engagement, the brand exemplifies the ideal tenant for high-street retail and lifestyle centers seeking to attract an active, affluent demographic. While currently focused on its flagship urban operation, Fontana Sports represents the gold standard for independent specialty retail, offering landlords a stable, high-traffic partner with over seven decades of proven market resilience