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Number of stores in U.S
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Brand Deck
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Description

forte_forte: The High-Fidelity "Emotional Authenticity" Anchor for Global Design Districts. Founded in 2002 by siblings Giada and Paolo Forte, forte_forte (forte-forte.com) is a world-class Italian fashion house defined by its "human-centric" and artisanal philosophy. Merging deep Venetian manufacturing heritage with a dreamlike, feminine aesthetic, the brand serves as a critical Lifestyle & Artistic Anchor, creating highly immersive, site-specific retail environments that function as "spatial narratives." Under the art direction of Robert Vattilana, forte_forte's boutiques—from Milan and Paris to London and Los Angeles—are renowned for using rare minerals (e.g., green onyx), hand-finished brass, and velvet to create "boudoir-like" sanctuaries. For developers, forte_forte represents a stabilized, high-credit luxury tenant that drives high-net-worth traffic by transforming traditional retail shells into landmark destination galleries. Backed by Style Capital, the brand remains a dominant force in the 2026 luxury economy, blending the "Made in Italy" ethos with a sophisticated global retail strategy that prioritizes the "Spirit of Place" (Genius Loci) over generic commercial design.

Brand Category

Retail (Women's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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