FWD Clothing: The High-Fidelity "Nashville Lifestyle" Anchor for Premier Pedestrian & Resort Districts. Founded in 2016 by Joey Graham and Joe Minham, FWD Clothing (fwdclothing.com) is a world-class lifestyle brand defined by its "Take the Wave" philosophy. Serving as a critical Lifestyle & Adventure Anchor, the brand bridges the gap between classic Southern hospitality and a modern, motion-based aesthetic inspired by surfing, music, and travel. What began as a passion project selling tees from an iconic 1968 VW bus has evolved into a "Trophy Boutique Tenant" anchored by its flagship store in Nashville’s prestigious 12 South corridor. Entering 2026, FWD remains a "Vibrancy Catalyst," known for its insanely soft apparel, high-performance athleisure, and unique "Nashville-centric" designs. For developers, FWD represents a "High-Velocity Traffic Driver" that captures a broad demographic of adventurous, high-net-worth (HNW) residents and tourists through its soulful storytelling and commitment to community impact, specifically through its partnership with Make-A-Wish.