GameStop A Legacy Retailer Shifting Toward Collectibles, Trading Cards, and Digital Efficiency Founded in 1984 and headquartered in Grapevine, Texas, GameStop (NYSE GME) is the world’s largest video game retailer, currently undergoing an aggressive structural transformation. Entering 2026, the brand is prioritizing a "Collectibles-First" retail model to counter the industry-wide shift toward digital game downloads. Under CEO and Chairman Ryan Cohen, the brand is executing a massive fleet optimization, having closed nearly 600 stores in 2024 with a "significant number" of additional closures planned through early 2026. The 2026 strategy pivots physical locations away from software-heavy layouts toward high-margin Trading Card Games (TCG) like Pokémon and Magic The Gathering, including the rollout of Professional Sports Authenticator (PSA) grading drop-off services. For landlords, GameStop represents a tenant in a high-state of flux; while the core physical gaming business is declining, the company maintains a fortress balance sheet with over $4 billion in cash and a strategic treasury reserve in Bitcoin. The 2026 store profile is smaller, leaner, and increasingly focused on "Geek Culture" and collectible "treasure hunting" to drive physical foot traffic.