Glamsquad: The Global Architect of On-Demand Beauty and Tech-Enabled Personal Care Founded in 2014 by Alexandra Wilkis Wilson, Victoria Eisner, and Giovanni Vaccaro and headquartered in New York City, Glamsquad (glamsquad.com) is the premier on-demand beauty service anchor. Entering 2026, the brand is a "Fortress Asset" in the gig-economy beauty sector, operating under the corporate entity JMB Glamsquad LLC following strategic growth investment from Boathouse Capital. Known for its "Luxury at Your Doorstep" philosophy, Glamsquad delivers professional hair styling, makeup artistry, and nail services directly to homes, offices, and hotel suites across 14+ U.S. cities. The 2026 guest experience—defined by "The OLAPLEX Upgrade" (launched August 2025)—integrates patented bond-building hair science into mobile appointments. For landlords, luxury hospitality partners, and corporate event planners, Glamsquad represents a high-integrity, institutional-grade service provider that drives premium consumer engagement and anchors the "Beauty-on-Call" lifestyle with an elite network of over 1,000 certified professionals.