GNC The Global Authority in Health, Wellness, and Performance Nutrition Founded in 1935 and headquartered in Pittsburgh, Pennsylvania, GNC (General Nutrition Centers) is the world’s leading specialty retailer of health and wellness products. Operating a global network of over 2,300 locations, GNC is a dominant Specialty Health Anchor for high-traffic Lifestyle Centers, Regional Malls, and Neighborhood Strip Centers. Under the leadership of CEO Michael Costello (permanent appointment Sept 2024), the brand is executing a "Consumer-First" 2026 revitalization strategy. This includes a major shift away from declining malls—reducing mall presence to approximately 400-500 locations—to prioritize High-Performance Strip Centers where "Live Well" stores demonstrate higher comparable sales stability. The 2026 store prototype, "GNC Experiential," features personalized wellness stations including the GNC Smoothie Lab, InBody body composition analyzers, and on-site dietitian consultations. For landlords and developers, GNC offers the institutional stability of a "right-sized" portfolio and a vertically integrated supply chain, serving as a primary destination for health-conscious consumers and fitness enthusiasts.