Goorin Bros.: The Global Architect of Heritage Millinery and "The Farm" Cultural Movement Founded in 1895 and headquartered in San Francisco, California, Goorin Bros. (goorin.com) is the premier heritage hatmaker and lifestyle accessories anchor. Entering 2026, the brand celebrates 130 years of American craftsmanship, led by fourth-generation hatter Ben Goorin. Historically known for artisanal fedoras and flat caps, the brand achieved global explosive growth via its "The Farm" collection—a series of high-performance trucker hats featuring iconic animal patches (e.g., The Panther, The Cock, Lone Wolf). Following a significant 2020–2024 digital transformation, Goorin enters 2026 as a sophisticated omnichannel leader, balancing high-street "Neighborhood Hat Shops" with a robust global e-commerce and wholesale division. For landlords, Goorin Bros. represents an elite "Social Interest" tenant that drives multi-generational traffic, combining a century-old legacy with viral, collector-driven product cycles.