Hallmark is a leading retail brand specializing in greeting cards, gifts, ornaments, and home décor, operating primarily through its Hallmark Gold Crown stores. With a presence in over 100 countries and products available in more than 100,000 locations worldwide, Hallmark maintains a robust retail footprint, including 1,173 stores across the United States as of April 2025 . The company strategically positions its stores in high-traffic shopping centers and lifestyle destinations to maximize customer engagement. Hallmark's retail strategy emphasizes creating emotionally connected experiences through both its physical stores and digital platforms.