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Harriet's Famous Hamburgers

harrietshamburgers.com

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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Harriet's Famous Hamburgers is a chef-driven, gourmet smash-burger concept based in Charlotte, NC, renowned for its "retro-modern jewel box" aesthetic and commitment to high-quality, simple ingredients. Founded by Joe Haubenhofer (The Plaid Penguin) and Brian Stockholm (Papi Queso), the brand operates on a "Hot & Fast" service model that blends the speed of fast-casual with the hospitality of a full-service diner. Harriet's seeks to serve as a community hub and anchor tenant in mixed-use developments and lifestyle centers, offering a nostalgic 1950s/60s-inspired atmosphere complete with outdoor patios and a focus on "happiness through hamburgers." With a regional expansion strategy currently focused on the greater Charlotte metro area (including Ballantyne, Concord, and Davidson), Harriet's is an ideal tenant for landlords seeking a high-volume, experiential dining concept that drives consistent foot traffic.

Brand Category

Food (American, Fast Casual, Burgers)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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