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Number of stores in U.S
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Brand Deck
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Description

Hurtado Barbecue is a high-volume "Mexicue" destination and an emerging North Texas powerhouse primed for strategic expansion into prime retail and mixed-use environments. As a sought-after anchor tenant for experiential districts, the brand focuses on meticulous site selection for units ranging from 2,000 to over 6,600 square feet, with a distinct preference for high-visibility lifestyle center end-caps and urban-influenced developments that accommodate large, dog-friendly patios and live entertainment. Having successfully scaled from a local food truck to a multi-unit brick-and-mortar operation with presence in Arlington, Dallas, Fort Worth, and Mansfield, Hurtado Barbecue has proven its ability to drive significant foot traffic and serve as a culinary catalyst for surrounding leasing activity. The brand typically thrives alongside premium co-tenants such as Cane Rosso, Tipsy Oak, and Wabi House, capturing a diverse demographic that includes affluent suburban families, craft-food enthusiasts, and robust daytime business populations. Real estate professionals and tenant rep specialists recognize the brand's unique market position and consistent performance, which allows it to stabilize new developments and enhance the long-term asset value of a property's retail mix.

Brand Category

Food (BBQ)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

  • Example
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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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