Icing
Icing is a Clothing - Womens concept with 43 stores in 43 shopping centers across 23 states. As of September 27, 2026 they opened 0 and closed 1 locations in the last 12 months, a net change of −1. Typical site: 1,000–2,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 52,014 with a median household income of $76,180 and a median age of 37.
Stores
In 43 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
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Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Mentor, OH · Closed Q4 2025 · Detected Dec 4, 2025
About Icing
Icing is a premier specialty accessories tenant for high-traffic Regional Malls, Lifestyle Centers, and Urban Retail Hubs. Entering 2026, the brand is undergoing a comprehensive revitalization following its late-2025 acquisition by Ames Watson, a private equity firm known for reviving distressed legacy retailers like Lids. Under the leadership of CEO Chris Cramer, Icing is moving toward a "Streamlined Excellence" model, pivoting away from cluttered legacy layouts to embrace a "Boutique-Gallery" aesthetic. The 2026 strategy focuses on "Occasion-Driven Discovery," positioning Icing as the definitive destination for bridal parties, college-to-career transitions, and professional ear-piercing services. For landlords and developers, Icing offers the resilience of a 60-year-old brand heritage backed by fresh, debt-free capital and a modernized supply chain. The new 2026 store prototype emphasizes "Phygital Experiences"—integrating online piercing appointments and high-conversion social-commerce hubs into a curated, small-format footprint that delivers exceptional sales-per-square-foot.
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