Ida Claire: Experiential "South of Ordinary" Anchor Tenant Ida Claire is a high-volume, experiential dining concept by FB Society (formerly Front Burner Restaurants) that reimagines the traditional Southern supper club for modern audiences. Positioned as a premier Anchor Tenant for lifestyle centers and mixed-use developments, Ida Claire drives significant foot traffic through its unique "South of Ordinary" brand promise, offering breakfast, lunch, dinner, and a "Vinyl Hour" happy hour. The concept features eclectic, industrial-chic interiors, expansive outdoor patios often anchored by a signature Airstream trailer for private dining, and a polished-casual atmosphere. With a proven track record in high-density markets like Dallas and San Antonio, Ida Claire serves as a destination magnet, appealing to developers seeking unique, non-commodity tenants that extend dwell time and enhance the placemaking value of their real estate assets.