Insomnia Cookies is a rapidly expanding bakery brand with a focus on high-traffic, urban locations, particularly near university campuses and transit centers. The company seeks retail spaces ranging from 1,000 to 1,500 square feet and has ambitious plans to open over 1,800 additional bakeries in the United States over the next decade. Developers and landlords with properties in high-traffic urban areas, especially those near universities or transit hubs, may find Insomnia Cookies a valuable addition to their tenant mix.