Insomnia Cookies
Insomnia Cookies is a Restaurant - Bakery/Desserts concept with 364 stores in 364 shopping centers across 47 states. As of October 4, 2026 they opened 38 and closed 4 locations in the last 12 months, a net change of +34. Typical site: 1,000–1,800 SF. Across their fleet, locations have a median 10-minute drive-time population of 75,930 with a median household income of $85,697 and a median age of 34. Similar brands: Nothing Bundt Cakes, le macaron, and Krispy Kreme.
Stores
In 364 properties
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Competitive Intelligence
New in the last 3 months
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Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Burlington, NC · Opened ~Aug 2026 · Detected Aug 26
Skokie, IL · Opened ~Aug 2026 · Detected Aug 26
Staten Island, NY · Opened ~Jul 2026 · Detected Jul 23
About Insomnia Cookies
Insomnia Cookies is a rapidly expanding bakery brand with a focus on high-traffic, urban locations, particularly near university campuses and transit centers. The company seeks retail spaces ranging from 1,000 to 1,500 square feet and has ambitious plans to open over 1,800 additional bakeries in the United States over the next decade. Developers and landlords with properties in high-traffic urban areas, especially those near universities or transit hubs, may find Insomnia Cookies a valuable addition to their tenant mix.
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