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Interstellar Arc

interstellararc.com

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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Interstellar Arc is a premier experiential anchor tenant offering a high-throughput, 20,000-square-foot immersive VR voyage that drives significant foot traffic to mixed-use and entertainment districts. Developed by the Emmy-winning Felix & Paul Studios, this "location-based entertainment" (LBE) concept represents a sophisticated shift in Leasing strategy for developers seeking to fill large-format vacancies with durable, tech-forward attractions. The brand specializes in a 60-minute, multi-sensory "free-roam" virtual reality experience that utilizes Meta Quest 3S technology to transport up to 170 guests per hour. In its Site Selection for the flagship Las Vegas location, the brand secured a ±21,039-square-foot footprint within a "lifestyle center" environment, proving its viability as a powerful co-tenant alongside high-profile neighbors like the Museum of Ice Cream, iFLY, and Universal Horror Unleashed. Their Tenant Rep profile favors high-volume urban entertainment districts and premium retail centers with high ceilings and open floor plans capable of supporting complex technical infrastructure. Target demographics include tech-savvy Gen Z and Millennial "experience seekers," corporate groups for team-building retreats, and high-income tourists, making them an ideal Anchor Tenant to stabilize modern "retail-tainment" portfolios.

Brand Category

Service

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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