IT'SUGAR is a brand that has quickly become one of the largest and fastest-growing specialty candy retailers in the world. Founded in 2006 by Jeff Rubin, this brand is dedicated to immersing its customers in a world of sugary delights and tongue-in-cheek attitude. With over 100 locations across the United States and abroad, IT'SUGAR offers an extensive range of products and merchandise that cater to the candy-obsessed. From Giant Candy and SNL Candy to Sour Patch Kids apparel, there is something for everyone. But it's not just about the sweets - IT'SUGAR also prides itself on its irreverent voice and fun-loving nature, making it a different kind of specialty store. With a commitment to bringing out the child in every adult, IT'SUGAR combines unique products, mega-sized humor, and a dash of attitude to create an unforgettable shopping experience. So whether you're looking for innovative sweets, fun novelty gifts, or simply want to indulge your sweet tooth, IT'SUGAR is the place to go.