Jill Roberts: The High-Fidelity "Personal Closet" Anchor for California Contemporary Fashion. Founded in 1995 by native Californian Jill Roberts (Jill Freeman), the brand (jillroberts.com) is a world-class institution of curated contemporary style. Defined by its "Effortless Coastal Cool" philosophy, the boutique serves as a critical Lifestyle & Cultural Anchor in Southern California’s premier fashion corridors. Roberts, a seasoned industry veteran with experience at the Charles Gallay boutiques, curates her stores as an extension of her own personal closet, blending high-end designer labels like Ulla Johnson, Nili Lotan, and Michael Kors with her own luxury linen collection, Honorine. For developers, Jill Roberts represents a stabilized, high-credit "Trophy Tenant" that anchors luxury streetscapes (e.g., Montana Avenue, Beverly Hills, and Studio City) with a high-touch, neighborhood-centric retail model that prioritizes personal discovery and a relaxed, sun-filled aesthetic.