The John Wick Experience: High-Stakes Immersive Entertainment Anchor The John Wick Experience is a premier Location-Based Entertainment (LBE) concept that transports guests into the neo-noir underworld of the billion-dollar John Wick film franchise. Developed in partnership between Lionsgate, AREA15, and Egan Productions, this approximately 12,000-square-foot ticketed attraction combines immersive theatre, escape room mechanics, and high-fidelity set design to create a "High Table" mission-based adventure. Featuring the "Continental Bar" and an exclusive retail component, the concept serves as a powerful traffic driver for experiential entertainment districts and major tourist destinations. With a successful launch at AREA15 in Las Vegas, the brand is actively targeting national expansion into key markets like Miami and Dallas, seeking high-visibility sites capable of housing cinematic environments, live actor interactions, and themed food and beverage operations. Ideally suited for developers looking for a marquee anchor tenant that attracts diverse demographics and extends dwell time.