Lake Pajamas: The High-Fidelity "Elevated Comfort" Anchor for Luxury Lifestyle Districts. Founded in 2014 by Savannah-based friends Cassandra Cannon and Anne Read Lattimore, LAKE has evolved from a grassroots digital-native brand into a world-class Retail & Lifestyle Anchor. Defined by its "classic yet modern" aesthetic, the brand specializes in exceptionally soft sleepwear and loungewear crafted from 100% Peruvian Pima cotton and DreamModal fabrics. LAKE drives massive, high-intent foot traffic from a loyal, affluent demographic that values "Quiet Luxury" and domestic wellness. Its physical boutiques—located in premier hubs like Charleston’s King Street, Atlanta’s Buckhead Village, and Charlotte’s SouthPark—function as "Hospitality-First" showrooms where soft-touch fabrics meet high-fidelity Southern design. For developers, LAKE represents a stabilized, high-credit tenant that anchors the "Eco-Luxe" identity of luxury pedestrian corridors and high-end lifestyle centers. Currently executing a Selective 2026 National Expansion, the brand is seeking flagship-quality footprints (1,800–2,500 sq. ft.) in Tier 1 affluent residential and vacation hubs.