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Number of stores in U.S
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Brand Deck
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Description

Premium Baby & Toddler Brand Expanding via Flagship & Strategic Retail Partnerships Lalo is a modern, design-forward baby and toddler brand transforming the nursery and family home with aesthetically pleasing, multifunctional products. Founded by Greg Davidson and Michael Wieder, Lalo has evolved from a direct-to-consumer darling into a robust omnichannel retailer. The brand operates a highly experiential flagship "Lalo Land" in New York City's NoHo district, featuring a play café and community programming, demonstrating a commitment to immersive Tenant Representation strategies. While maintaining a strong e-commerce presence, Lalo is executing a National Expansion strategy through high-impact wholesale partnerships with major Anchor Tenants like Target (launching in 235 locations) and West Elm, alongside its owned retail footprint. Ideal sites include high-street urban locations and premium lifestyle centers that cater to affluent, design-conscious millennial parents.

Brand Category

Retail (Toys & Games)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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