Lane Bryant

Lane Bryant The American Plus-Size Fashion Authority Leading the "Agile Retail" Era Founded in 1904 and headquartered in New Albany, Ohio, Lane Bryant is the premier global specialty retailer for women’s apparel and intimates in sizes 10–40. Operating as a core brand within Premium Apparel LLC (an affiliate of Sycamore Partners), Lane Bryant enters 2026 as a leader in "inventory-light" omnichannel growth. Under the 2026 "Strategic Agility" pillar, the brand has significantly expanded its e-commerce ecosystem through a high-profile partnership with Rithum, launching a dropshipping program that allows third-party U.S. brand partners to fulfill orders directly. This enables Lane Bryant to rapidly test new assortments in footwear, accessories, and apparel without inventory risk. In the physical realm, the brand maintains approximately 400+ boutiques across 46 states, specializing in high-performance lifestyle centers and premier regional malls. The 2026 retail model is defined by its vertically integrated Cacique® intimates brand and an "experiential styling" approach, cementing Lane Bryant’s position as a destination for the underserved plus-size market through a blend of heritage reliability and modern digital speed.