LIVE!: The High-Fidelity "Athleisure & Wellness" Anchor for Global Active Lifestyle Districts. Founded in 2002 by Joice and Gabriel Sens, LIVE! (liveoficial.com.br) is a world-class Brazilian institution of fitness fashion and beachwear. Defined by its "Comfort and Performance" philosophy, the brand serves as a critical Lifestyle & Wellness Anchor in major Brazilian metros and prestigious international enclaves like Miami (Lincoln Road) and New York. Entering 2026, LIVE! has solidified its position as a "Social Magnet" through its nationwide LIVE! RUN XP circuit—the largest half-marathon circuit in Brazil—which integrates physical retail with community event-based engagement. For developers, LIVE! represents a "Trophy Tenant" that anchors luxury malls and high-street corridors, driving high-frequency, health-conscious foot traffic through its curated collections of high-tech activewear, sustainable beachwear, and a growing casual lifestyle line.