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Brand Deck
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Description
Madison Museum of Contemporary Art (MMoCA) The Madison Museum of Contemporary Art is a premier cultural Anchor Tenant located in the heart of downtown Madison, Wisconsin. Housed in a striking, Cesar Pelli-designed facility within the Overture Center for the Arts, MMoCA serves as a major traffic generator and community hub, drawing over 200,000 visitors annually. While the organization is a single-site institution and not currently pursuing National Expansion, its presence exemplifies the value of high-profile civic entities in mixed-use and urban districts. The museum manages its facility operations internally, utilizing specialized Tenant Representation and facility management to maintain its world-class galleries, rooftop sculpture garden, and educational spaces
Brand Category
Entertainment
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
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