Mattress Firm is the dominant force in specialty bedding, serving as a high-productivity Junior Anchor for Class A regional malls, power centers, and high-visibility neighborhood retail developments. Following its strategic acquisition by Somnigroup International in early 2025, Mattress Firm has entered a new phase of growth focused on an integrated omnichannel strategy. Operating over 2,300 brick-and-mortar locations, the brand drives high-frequency, high-intent foot traffic through a curated multi-brand assortment and its proprietary "Sleep Expert" consultation model. For landlords and developers, Mattress Firm offers the unparalleled credit stability of a global market leader and a recession-resilient service model. Its 2025–2026 real estate strategy prioritizes prominent endcaps and free-standing intercept positions with high visibility and ease of access. As the brand optimizes its fleet under new corporate leadership—including the divestiture of select units to Mattress Warehouse to satisfy regulatory requirements—it remains the essential anchor for any retail center seeking to dominate the home goods and wellness categories.