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Number of stores in U.S
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Brand Deck
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Description

MC2 Saint Barth: The High-Fidelity "Jet-Set Holiday" Anchor for Global Luxury Corridors. Founded in 1994 by Italian entrepreneurs Massimiliano Ferrari and Raffaele Noris, MC2 Saint Barth (us.mc2saintbarth.com) is a world-class lifestyle brand defined by its "Year-Round Vacation" philosophy. Drawing inspiration from the vibrant colors of the Caribbean island of St. Barthélemy and the effortless elegance of 1980s fashion, the brand has evolved from a niche men's swimwear label into a critical Total Look Holidaywear Anchor. Entering 2026, the brand is executing an aggressive global expansion roadmap following a strategic partnership with Peninsula Capital and the Percassi Group (2022). Its collections now span men’s, women’s, and children’s "Family Look" beachwear, high-performance winter/ski collections, and a dominant accessories line led by the iconic "Vanity" and "Shop Bag" series. For developers, MC2 Saint Barth represents a high-performing "Lifestyle Magnet" that anchors premier resort destinations (e.g., Gustavia, St. Moritz) and elite urban transit hubs (e.g., Roma Termini, Milano Centrale), driving consistent traffic through its playful, high-energy aesthetic and inclusive family-style appeal.

Brand Category

Food

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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