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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Michaels is the premier North American arts and crafts anchor tenant, driving consistent high-frequency foot traffic through a dominant market position in the DIY and creative hobby sector. As a seasoned powerhouse in the retail landscape, Michaels serves as a high-performing Anchor Tenant for power centers, lifestyle centers, and community hubs, typically seeking Site Selection in trade areas with a population of over 200,000 within a 5-mile radius. Their optimized real estate model focuses on "Small Box" efficiency, generally requiring 21,000 to 22,000 square feet of floor space in highly visible, easily accessible locations with a minimum of 5 parking stalls per 1,000 square feet. This Leasing strategy thrives alongside female-oriented co-tenants such as off-price fashion retailers (e.g., T.J. Maxx, Marshalls), home goods providers (e.g., HomeGoods, Bed Bath & Beyond), and grocery anchors. Targeted at suburban and urban demographics with higher-than-average household incomes, Michaels utilizes its physical stores as both experiential retail destinations and critical fulfillment nodes for its omnichannel distribution network.

Brand Category

Retail (Hobby & Craft Stores)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

  • Example
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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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