MUSEUM OF ILLUSIONS
MUSEUM OF ILLUSIONS is a Amusement concept with 28 stores in 28 shopping centers across 22 states. As of October 11, 2026 they opened 0 and closed 0 locations in the last 12 months, a net change of 0. Typical site: 4,000–10,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 99,654 with a median household income of $85,697 and a median age of 34, according to Brandmarch. Similar brands: Activate Games, Kids Empire, and LUCKY STRIKE.
Stores
In 28 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
About MUSEUM OF ILLUSIONS
Museum of Illusions is a premier experiential "edutainment" anchor tenant that drives significant footfall through immersive, social-media-ready sensory exhibits. As a dominant force in the global leisure sector, the brand serves as a high-value Anchor Tenant for developers looking to revitalize traditional retail centers with interactive, high-dwell-time attractions. Their Site Selection strategy focuses on high-visibility mall inline spaces or urban high-street locations, typically requiring between 4,000 and 10,000 square feet of leasable area. The brand’s demographic appeal is broad, capturing a diverse mix of Gen Z influencers, families, and tourists, making them a powerful co-tenant for lifestyle brands, premium F&B, and digital-first retailers. From a Leasing and Tenant Rep perspective, Museum of Illusions offers a "recession-proof" entertainment model with low inventory requirements and high revenue-per-square-foot potential, often acting as a catalyst for increased peripheral spending in neighboring retail units.
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