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Parent company
Not available
Number of stores in U.S
Not available
Brand Deck
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Description
Not Sorry Goods: The High-Fidelity "Radical Inclusion" Anchor for Urban & Creative Neighborhoods. Founded in 2017 by Dy-Min Johnson and Jess Minnick, Not Sorry Goods (notsorrygoods.com) is a world-class sustainable lifestyle brand defined by its "Never Apologize for Being Yourself" philosophy. Serving as a critical Socio-Cultural & Eco-Friendly Anchor, the brand bridges the gap between affordable streetwear and zero-waste manufacturing. Entering 2026, Not Sorry Goods has solidified its position as a "Sustainable Design Hub," specializing in upcycled vintage, reworked deadstock, and ethically sourced basics. For developers and community planners, Not Sorry Goods represents a "Values-Driven Traffic Generator"—driving intense foot traffic from Gen Z and Millennial demographics through its in-house embroidery services, inclusive sizing (up to 4XL+), and active community activism.
Brand Category
Retail (Men's Clothing, Women's Clothing)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
News & Alerts
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In-House Contacts
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Brokers
