Old Whaling Company: The High-Fidelity "Sea-Inspired" Anchor for Coastal Lifestyle Districts. Founded in 2012 by April Budney, Old Whaling Company is a world-class, family-owned bath and body brand that has redefined "handcrafted luxury." Based in Charleston, South Carolina, the brand is defined by its "Land Crafted, Sea Inspired" philosophy, specializing in beautifully fragrant, high-quality bath bombs, bar soaps, and body butters that are phthalate-free and paraben-free. Old Whaling Co. serves as a prestigious Boutique Anchor for premier high-streets, maintaining a signature coastal aesthetic that bridges the gap between artisanal craft and modern retail efficiency. With a robust wholesale network of 1,000+ retailers and a presence in iconic hubs like Charleston’s King Street and the City Market Great Hall, the brand drives high-frequency foot traffic from an affluent, wellness-conscious demographic. For developers, Old Whaling Co. represents a high-performing, stabilized tenant that activates street-level vibrancy with its award-winning retail windows and "Social-Scent" immersive shopping experience.