Orange Julius

Iconic Beverage & Treat Brand Targeting National Expansion via Co-Branded & Mall Opportunities Orange Julius, a legendary name in the beverage industry known for its signature frothy fruit drinks, continues to expand primarily through its strategic co-branding with Dairy Queen (DQ). Owned by International Dairy Queen, Inc. (IDQ), a subsidiary of Berkshire Hathaway, the brand leverages the massive operational footprint of the DQ system. While maintaining a presence in high-traffic mall food courts and lifestyle centers as "Treat Centers," the brand's primary growth vehicle is the DQ Grill & Chill® concept—a freestanding, quick-service restaurant model that pairs Orange Julius's beverage menu with DQ's hot food and soft-serve treats. This dual-brand strategy offers landlords a stable, high-credit anchor tenant with broad demographic appeal. Ideal sites include high-visibility end-caps with drive-thrus, freestanding pads in power centers, and inline mall spaces for traditional Treat Centers. The brand seeks to capitalize on nostalgic recognition while driving frequency through modern, efficient site designs.