Osklen: The High-Fidelity "New Luxury" Anchor for Global Urban-Nature Districts. Founded in 1985 by visionary Oskar Metsavaht, Osklen (osklen.com) is a world-class Brazilian institution of sustainable fashion, defined by its "ASAP" (As Sustainable As Possible, As Soon As Possible) philosophy. Serving as a critical Lifestyle & Environmental Anchor, the brand bridges the gap between sophisticated urban design and the exuberant Brazilian nature. Renowned for its "New Luxury" concept—which prioritizes ethical craftsmanship and environmental preservation—Osklen utilizes innovative "e-fabrics" such as Pirarucu fish skin, recycled cotton, and organic linen. Entering 2026, under the ownership of Grupo Dass (following its 2022 acquisition from Alpargatas), the brand has solidified its status as a "Future Maker." For developers, Osklen represents a "Trophy Tenant" that anchors luxury lifestyle centers with a minimalist, high-fidelity retail experience that caters to a global, conscious elite seeking a cosmopolitan yet environmentally responsible wardrobe.