& Other Stories: The High-Fidelity "Atelier-Driven" Anchor for Premium Global High Streets. Launched in 2013 by the H&M Group, & Other Stories (stories.com) is a world-class fashion brand defined by its "Curated Storytelling" philosophy. Moving into 2026, the brand has entered a definitive "New Era" under Chief Creative Officer Jonathan Saunders (appointed 2025), marked by a modernized brand identity and a sleek, capitalized logo. Serving as a critical Lifestyle & Creative Anchor, the brand distinguishes itself through three design ateliers in Paris, Stockholm, and Los Angeles, each offering a distinct stylistic narrative—from Parisian romanticism to Scandi-minimalism and Cali-cool. For developers, & Other Stories represents a high-performing "Trophy Tenant" that bridges the gap between fast fashion and luxury. Its 2026 strategy, "Modern Nostalgia," focuses on high-quality materials (Italian wool, recycled textures) and an immersive "Boutique Experience" that drives high-net-worth (HNW) and Millennial foot traffic to premier urban corridors and flagship "Experience Centers."