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Number of stores in U.S
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Brand Deck
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Description

The Ultimate Sports Specialty Anchor & Union Square Icon Paragon Sports stands as New York City’s premier single-site specialty retailer and a high-volume Anchor Tenant capable of driving significant foot traffic to urban streetscapes. Established in 1908, this family-owned "category killer" operates a massive, multi-level flagship in the heart of Union Square, offering an unparalleled selection of technical apparel, equipment, and footwear across virtually every sport. For landlords and developers, Paragon Sports represents the pinnacle of Tenant Representation for experiential retail—combining the depth of a department store with the expertise of a pro shop. While currently focused on its legendary Broadway location, the brand’s operational model demonstrates the power of high-density, experience-driven retail environments that serve as regional draws.

Brand Category

Retail (Sporting Goods)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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