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Number of stores in U.S
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Brand Deck
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Description

Award-Winning Southeast Asian Concept Targeting High-Profile Urban Streets Pig & Khao, the acclaimed Southeast Asian restaurant led by Top Chef alum Leah Cohen and Ben Byruch, is actively pursuing a National Expansion strategy following its enduring success in New York City. Known for its unapologetically bold flavors and high-energy atmosphere, the brand serves as a dynamic Anchor Tenant for mixed-use developments and premier street-front retail corridors. Moving beyond its Lower East Side roots, Pig & Khao recently executed a strategic entry into the Upper West Side and is actively developing a presence in Philadelphia. The concept seeks high-visibility, neighborhood-centric sites that can accommodate its lively, intimate dining experience and signature chef’s counter. Landlords and Tenant Representation brokers should note the brand's focus on "from-the-street" visibility and strong community integration, leveraging its cult following to drive foot traffic and evening engagement.

Brand Category

Food

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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