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Number of stores in U.S
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Brand Deck
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Description

Racing Miami: The High-Fidelity "Motorsport Culture" Anchor for Global Racing Hotspots. Racing Miami (racingmiami.net) is a world-class retail destination defined by its "Trackside-to-Street" philosophy. Serving as a critical Lifestyle & Fan Engagement Anchor, the brand provides an immersive shopping experience for Formula 1 enthusiasts, featuring officially licensed merchandise from elite teams including Red Bull Racing, Mercedes-AMG Petronas, Scuderia Ferrari, and McLaren F1. Entering 2026, Racing Miami has transitioned from a seasonal pop-up model into a stabilized multi-location powerhouse with permanent flagships in Aventura Mall and Lincoln Road (Miami Beach). For developers, Racing Miami represents a "High-Gravity Tenant" that captures the massive economic surge of the F1 Crypto.com Miami Grand Prix. By blending high-performance apparel, limited-edition collectibles, and interactive fan zones, the brand acts as a year-round hub for the global racing community, driving high-frequency foot traffic from international tourists and affluent motorsport aficionados.

Brand Category

Retail

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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