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Number of stores in U.S
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Brand Deck
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Description

Relax The Back is the nation’s largest specialty wellness retailer for ergonomic and back-care solutions. Operating over 70 locations across the United States, the brand serves as a high-intent "Destination Anchor" for consumers seeking relief from chronic pain and postural issues. Since its 2016 acquisition by Human Touch, Relax The Back has transitioned into a "Total Body Wellness" platform, integrating advanced massage technology with medical-grade office furniture and specialized sleep systems. The 2026 retail model emphasizes a "Consultative Showroom" experience where NCCA-certified wellness experts provide personalized fittings for high-ticket items like Zero-Gravity recliners, Tempur-Pedic mattresses, and Humanscale office chairs. For landlords and developers, Relax The Back offers a highly stable, specialty-service profile with a low-overhead footprint (typically 1,800–2,500 sq. ft.) and a high-net-worth customer base that prioritizes quality-of-life investments over traditional discretionary spending.

Brand Category

Retail (Furniture)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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