Rolex
Rolex is a Jewelry concept with 28 stores in 28 shopping centers across 14 states. As of October 11, 2026 they opened 2 and closed 1 locations in the last 12 months, a net change of +1. Typical site: 1,500–12,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 59,651 with a median household income of $111,865 and a median age of 38, according to Brandmarch. Similar brands: Omega, Tag Heuer, and Vacheron Constantin.
Stores
In 28 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
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Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Vancouver, BC · Closed Q1 2026 · Detected May 13
Miami, FL · Opened Q1 2026 · Detected Feb 18
Mount Royal, QC · Opened Q1 2026 · Detected Feb 18
About Rolex
Rolex is the world's most dominant luxury watch anchor, commanding over 32% of the global market share as of 2026. Controlled by the private Hans Wilsdorf Foundation, Rolex operates with a unique long-term vision that prioritizes brand equity over short-term volume. Entering 2026, the brand is executing a historic vertical integration strategy following its landmark acquisition of Bucherer, the world's largest watch retailer. This move allows Rolex to control the "last mile" of the customer experience across 100+ global points of sale. The 2026 retail model—driven by CEO Jean-Frédéric Dufour—emphasizes "Architectural Storytelling," featuring expansive flagships designed by Pritzker Prize-winning architects (e.g., Kengo Kuma in Dallas, David Chipperfield in NYC). For landlords, a Rolex boutique is the ultimate "Trophy Tenant," serving as a critical signal of a development's premier status and driving high-net-worth traffic that benefits the entire luxury ecosystem.
Similar brands activity
Recent openings, closures, and announcements from brands similar to Rolex.