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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Roy Rogers Restaurants: Legacy Western-Themed QSR Expanding in the Mid-Atlantic Roy Rogers Restaurants is a historic, western-themed quick-service restaurant (QSR) chain experiencing a strategic resurgence and aggressive National Expansion. Known for its "Holy Trio" of roast beef sandwiches, fried chicken, and burgers, along with its signature "Fixin's Bar," the brand is actively seeking Anchor Tenant positions and high-visibility pad sites. With a flexible footprint ranging from traditional freestanding drive-thrus to non-traditional transit hubs, Roy Rogers offers robust Tenant Representation opportunities for developers and landlords in the Mid-Atlantic and Northeast corridors. The brand prioritizes sites with strong community connections and high traffic counts to support its modernized, tech-enabled store formats.

Brand Category

Food (Quick Service (Fast Food), American, Burgers)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

  • Example
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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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