Sandro`

Sandro: The Global Leader in Parisian Chic and Accessible Luxury Excellence Founded in 1984 by Évelyne Chetrite and headquartered in Paris, Sandro (Sandro Andy S.A.S.) is the premier contemporary luxury anchor for Tier-1 Regional Malls, High-Street fashion corridors, and elite Department Store concessions. As the leading brand within the SMCP Group (Sandro, Maje, Claudie Pierlot, Fursac), Sandro enters 2026 in a phase of aggressive global "Network Realignment." Under the 2026 leadership of CEO Isabelle Allouch, the brand is pivoting its capital toward high-growth markets in the Americas, EMEA, and Latin America (including 2026 debuts in Chile and Argentina) to offset a strategic footprint reduction in Mainland China. The 2026 retail model—defined by the "Parisian Atelier" concept—utilizes warm tones, soft eco-responsible materials, and "residential-chic" layouts that emphasize brand desirability. For landlords and developers, Sandro offers institutional-grade stability and a dominant full-price retail strategy, acting as a powerful traffic driver for high-spending Gen Z and Millennial demographics seeking "casual but chic" French essentials.