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Number of stores in U.S
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Brand Deck
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Description

Shinola: The Architect of the New American Industrial Renaissance Founded in 2011 and headquartered in Detroit, Michigan, Shinola is a premier luxury lifestyle anchor for Tier-1 Regional Malls, High-Street corridors, and Travel Retail hubs. Operating under the ownership of Bedrock Manufacturing Co. (founded by Fossil’s Tom Kartsotis), Shinola has successfully redefined "Made in Detroit" as a global mark of quality across watches, leather goods, jewelry, and hospitality. Entering 2026, the brand is in a "Strategic Growth" phase under new executive leadership, having recently appointed veteran watch executive Ulrich Wohn (formerly of TAG Heuer and Victorinox) as President in late 2025. The 2026 retail model—defined by the "Industrial Modern Gallery"—blends mid-century warmth with factory-floor aesthetics, featuring in-store monogramming stations and "Watch Bar" consultation zones. For landlords and developers, Shinola offers a high-character destination tenant with exceptional brand loyalty and a successful diversification strategy into hospitality, including its flagship Shinola Hotel in Detroit and its 2026 licensing expansion into the Indianapolis market.

Brand Category

Retail (Handbags & Accessories, Watches)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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