Sierra
Sierra is a Sports + Recreation concept with 160 stores in 160 shopping centers across 40 states. As of October 4, 2026 they opened 28 and closed 1 locations in the last 12 months, a net change of +27. Typical site: 20,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 42,912 with a median household income of $84,210 and a median age of 38. Similar brands: PGA Tour Superstore, Academy Sports and Outdoors, and Golf Galaxy.
Stores
In 160 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Elizabethtown, KY · Coming soon ~Aug 2026 · Detected Aug 17
Janesville, WI · Opened ~Aug 2026 · Detected Aug 17
Racine, WI · Opened ~Aug 2026 · Detected Aug 17
About Sierra
Sierra is an off-price outdoor and active-lifestyle retailer offering discounted gear, apparel, footwear, and home goods. It appeals to value-seeking adventurers who want name-brand quality at prices 20–60 % below traditional retailers. What sets Sierra apart is its rotating inventory of “epic brands at teeny, tiny prices,” combining outdoor passion with treasure-hunt excitement. Its mission is to get more people outside affordably, no matter their experience level.
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PGA Tour Superstore
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Academy Sports and Outdoors
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Golf Galaxy
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REI
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Sportsman's Warehouse
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Going Going Gone!
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Similar brands activity
Recent openings, closures, and announcements from brands similar to Sierra.