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About Simons
Simons (La Maison Simons): The High-Fidelity "Fashion & Art" Anchor for National Luxury Hubs. Founded in 1840 by John Simons in Quebec City, Simons (simons.ca) is a world-class institution of curated fashion, defined by its "Art of Expression" and "Architectural Integrity" philosophy. In 2026, Simons remains Canada’s largest independent fashion retailer, currently in its 186th year of family-owned operation. Serving as a critical Cultural & Lifestyle Anchor, the brand bridges the gap between high-end international couture (Édito) and accessible, trend-driven private labels like Le 31, Twik, and Icône. Following a massive 2025 expansion into the Toronto market—including 110,000+ sq. ft. flagships at Yorkdale and CF Toronto Eaton Centre—the brand acts as a "Trophy Tenant" for developers. Simons is recognized for its "Vision" sustainability program and its commitment to public art, often commissioning massive installations that transform its retail shells into museum-grade destinations, driving consistent high-net-worth (HNW) foot traffic across its 19+ national locations.
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