SoulCycle: The Global Vanguard of Boutique Fitness and "Experiential Entertainment" Founded in 2006 and headquartered in New York City, SoulCycle is a premier boutique fitness anchor for Tier-1 Regional Malls, Mixed-Use developments, and High-Street urban corridors. Owned by the Equinox Group, SoulCycle has transitioned from a stationary bike studio into a "Human Connection" platform. Entering 2026, the brand is in a "Strategic Renaissance" phase under CEO Evelyn Webster, who has reframed the 45-minute indoor cycling experience as an "entertainment business" rather than a fitness commodity. The 2026 retail model—defined by the "Soul Sanctuary" prototype—emphasizes community-first architecture, high-fidelity acoustics, and a "Culture of Yes" service model. For landlords and developers, SoulCycle acts as a powerful "Lifestyle Catalyst," driving high-frequency, affluent foot traffic (2-4 times per week per rider) and serving as a high-margin anchor that enhances the value of co-tenants in the wellness, athleisure, and healthy-dining categories.