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Parent company
Not available
Number of stores in U.S
Not available
Brand Deck
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Description
State of Kid: The High-Fidelity "Modern Parenting" Anchor for Premier Lifestyle Districts. Founded in 2019 by Alana Oxfeld (marketing veteran from Bai Beverages) and Cheryl Gonzalez (former VP at Fridababy), State of Kid (stateofkid.com) is a world-class children’s concept defined by its "Seamless Enrichment" philosophy. Serving as a critical Lifestyle & Community Anchor, the brand bridges the gap between high-end children's retail and elite developmental classes. State of Kid is renowned for its dual-concept model, integrating a curated boutique featuring coveted global brands like Nununu, Rylee + Cru, and Jellycat with professional-led classes in music, art, tumbling, and dance. Entering 2026, the brand remains the dominant "One-Stop Hub" for modern families, operating three flagship locations in Miami (Design District, South Miami, and Miami Beach). For developers, State of Kid represents a "High-Frequency Community Anchor" that drives recurring daily foot traffic from high-net-worth (HNW) parents and provides a vital social ecosystem for the "under-eight" demographic.
Brand Category
Retail (Children's Clothing)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
- Example
- Example
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
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