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Number of stores in U.S
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Brand Deck
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Description

State of Kid: The High-Fidelity "Modern Parenting" Anchor for Premier Lifestyle Districts. Founded in 2019 by Alana Oxfeld (marketing veteran from Bai Beverages) and Cheryl Gonzalez (former VP at Fridababy), State of Kid (stateofkid.com) is a world-class children’s concept defined by its "Seamless Enrichment" philosophy. Serving as a critical Lifestyle & Community Anchor, the brand bridges the gap between high-end children's retail and elite developmental classes. State of Kid is renowned for its dual-concept model, integrating a curated boutique featuring coveted global brands like Nununu, Rylee + Cru, and Jellycat with professional-led classes in music, art, tumbling, and dance. Entering 2026, the brand remains the dominant "One-Stop Hub" for modern families, operating three flagship locations in Miami (Design District, South Miami, and Miami Beach). For developers, State of Kid represents a "High-Frequency Community Anchor" that drives recurring daily foot traffic from high-net-worth (HNW) parents and provides a vital social ecosystem for the "under-eight" demographic.

Brand Category

Retail (Children's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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