The Blue & Orange Store: The Premier Destination for Boise State Fan Culture Operating as a dominant regional tenant and the "Holy Grail" for Boise State University fans, The Blue & Orange Store is a high-volume specialty retailer located in the heart of the Treasure Valley. Owned by award-winning Pro Image Sports franchisee Travis Hawkes, this concept exemplifies the power of hyper-local merchandising combined with the operational sophistication of a national brand. As a destination anchor tenant, the store drives significant foot traffic through its deep inventory of exclusive apparel, collectibles, and sideline gear. Ideally suited for high-performing enclosed malls and lifestyle centers, The Blue & Orange Store represents a best-in-class model for Tenant Representation professionals seeking to secure a loyal, community-focused brand that rivals National Expansion retailers in sales density and customer engagement.