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Number of stores in U.S
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Brand Deck
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Description

The Identity of The Brass Bed The Brass Bed stands as a premier Specialty Luxury Home and Textile Anchor, defining the "High-Fidelity Fine Linens" category. By merging a curated collection of the world’s finest fabrics—including Sferra, Frette, and Matouk—with a deep expertise in bespoke bedroom design, the brand provides a sophisticated sensory experience for the discerning homeowner. For landlords and developers, The Brass Bed represents a High-Stability "Legacy" Tenant that brings immediate credibility and an affluent, recurring customer base to an asset. Their strategy is centered on "The Art of Sleep"—utilizing warm, tactile, and elegantly merchandised environments to offer personalized design consultations and custom textile solutions. They are an ideal fit for Luxury Mixed-Use Podiums, Elite Lifestyle Centers, and High-Street Urban Flags, acting as a polished lifestyle engine that validates an asset’s standing as a premier destination for refined living.

Brand Category

Retail (Bedding & Linens)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

  • Example
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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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