The House of Bijan: The High-Fidelity "Most Expensive Store in the World" Anchor for Global Power Hubs. Founded in 1976 by Iranian-American designer Bijan Pakzad and partner Dar Mahboubi, The House of Bijan (bijan.com) is a world-class institution defined by its "Quality and Exclusivity" philosophy. Headquartered in its legendary Mediterranean-style Palazzo on Rodejo Drive (443 N Rodeo Dr), the brand serves as a critical Lifestyle & Power Anchor, catering exclusively to heads of state, captains of industry, and global royalty. Defined by its By-Appointment-Only retail concept, the boutique merges high-fidelity bespoke tailoring—where suits start at $10,000 and ties at $1,400—with a museum-grade environment featuring original Botero paintings and crystal chandeliers. For developers, Bijan represents the ultimate "Gilt-Edge" tenant, driving ultra-high-net-worth (UHNW) traffic and bestowing immediate global prestige. Entering 2026, the house is executing a "New Digital Era" under CEO Nicolas Bijan, expanding its physical presence to high-growth luxury hubs like the Wynn Las Vegas and Waldorf Astoria Beverly Hills, while maintaining its signature "Yellow Fleet" (Bugatti/Rolls-Royce) street-level marketing presence.