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Number of stores in U.S
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Brand Deck
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Description
Bring the Seaside Fish Camp Experience to Your Development The Optimist, a crown jewel of Rocket Farm Restaurants (Chef Ford Fry), is a premier seafood destination that acts as a powerful Anchor Tenant for adaptive reuse and lifestyle developments. Known for transforming historic, character-rich buildings—such as old ham-aging houses and manufacturing plants—into lofty, country-modern dining halls, The Optimist delivers a high-energy "fish camp" atmosphere that draws dedicated foot traffic from across the metro area. With a focus on sustainable seafood, wood-fired cooking, and a vibrant bar scene, this concept serves as a destination magnet, perfectly suited for developers seeking to anchor their projects with a nationally recognized, chef-driven brand that defines the culinary landscape of its neighborhood.
Brand Category
Food (Full-Service / Casual Dining, American, Seafood)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
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- Example
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
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In-House Contacts
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