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Description

Bring the Seaside Fish Camp Experience to Your Development The Optimist, a crown jewel of Rocket Farm Restaurants (Chef Ford Fry), is a premier seafood destination that acts as a powerful Anchor Tenant for adaptive reuse and lifestyle developments. Known for transforming historic, character-rich buildings—such as old ham-aging houses and manufacturing plants—into lofty, country-modern dining halls, The Optimist delivers a high-energy "fish camp" atmosphere that draws dedicated foot traffic from across the metro area. With a focus on sustainable seafood, wood-fired cooking, and a vibrant bar scene, this concept serves as a destination magnet, perfectly suited for developers seeking to anchor their projects with a nationally recognized, chef-driven brand that defines the culinary landscape of its neighborhood.

Brand Category

Food (Full-Service / Casual Dining, American, Seafood)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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